Supporting Creativity in Fashion and Style in Northwest Arkansas

Northwest Arkansas Fashion Week


Northwest Arkansas Fashion Week exists to highlight designers, artists, boutiques and other creative professionals who are committed to building a vibrant, inspired creative community in Northwest Arkansas.


NWAFW strives to support and grow the local design community and remain on the forefront of fashion trends. We aim to showcase and retain the talent that makes our area unique and to act as a catalyst for future collaborative productions.

NWAFW celebrates Northwest Arkansas’ growing arts culture, raises awareness for burgeoning organizations and supports local individuals that are doing incredible things in the world.

Charitable Mission

NWA Fashion Week is owned and managed by Arkansas Fashion Week, a non-profit organization founded in 2014 to oversee the strategic vision and production of NWA Fashion Week and to carry out the charitable mission of supporting the fashion and design community in Arkansas.

Arkansas Fashion Week exists to provide opportunities and financial support for aspiring fashion designers, artists, boutiques and other creative professionals who are committed to building a vibrant, inspired creative community in Arkansas. 

Arkansas Fashion Week was founded with a mission of supporting the programmatic vision of Northwest Arkansas Fashion Week and other similar events throughout the state of Arkansas. NWA Fashion Week’s mission is to highlight fashion trends, burgeoning local brands and up and coming designers, to celebrate Northwest Arkansas’ growing culture, and raise awareness and support for local organizations that are doing incredible things in the world. NWA Fashion Week aims to showcase and retain the talent that makes Northwest Arkansas unique and to act as a catalyst for future collaborative productions. By providing opportunities for photographers, stylists, models, designers, and production teams, NWA Fashion Week hopes to offer experience and lead the way for fashion trends and style throughout Northwest Arkansas. NWA Fashion Week is dedicated to providing financial support for aspiring designers based in Northwest Arkansas and providing educational and charitable funding for organizations related to fashion in Northwest Arkansas.

NWAFW History

Northwest Arkansas Fashion Week started as a series of fashion shows put on by individual boutique owners and clothing designers in order to raise money for local non-profit organizations. NWAFW’s Founder, Jade Terminella, had a vision of uniting the individual efforts into a collective show that would generate a much larger audience and a greater amount of support for their charities. In the Spring of 2012, Jade organized NWAFW’s first show in Fayetteville marking the beginning of Northwest Arkansas Fashion Week.

Fashion Week remained true to the original mission of the individual show by continuing to raise money for charity and encourage volunteerism in Northwest Arkansas.

The newly reorganized NWAFW will focus on supporting local designers and the design community by developing scholarships and fellowships for young designers and creating resources for creative producers to use towards building a robust fashion community

NWAFW remained in Fayetteville for 2013, but ventured north to Bentonville in 2014. During those years, NWAFW experienced immense growth in popularity and impact in Northwest Arkansas. In response to this growth, NWAFW has retained a fiscal sponsor for 501c3 giving opportunities and will pursue 501c3 status in 2017.

NWA Fashion Week continues to grow, and aims to be a pillar event each in Northwest Arkansas. Starting in 2017 NWAFW will hold events in many parts of Northwest Arkansas, creating a diversity of opportunities for cultural engagement.

Board Members

Robin Wallis Atkinson | CEO and Creative Director

Robin Wallis Atkinson is a curator and arts organizer from Northwest Arkansas. One of the founding members of Art Amiss Inc., Atkinson has been an active participant in the Northwest Arkansas art community for more than a decade. After working in New Orleans, New York and abroad for several years, Atkinson has moved back to Northwest Arkansas and couldn’t be happier about it. She has worked on international arts exhibitions such a Prospect New Orleans, the ground-breaking contemporary art biennial that opened in 2008, collaborated with museums and galleries across Europe and in Asia, and has taught curatorial curriculum at the early college level in Manhattan. Her work is focused on the role of arts in the community and art’s relationship to place. In addition to curatorial work, Atkinson also serves selectively as an art consultant for private collections, providing guidance on new acquisitions to prospective art collectors. She holds BA in Art History from the University of Arkansas and a Masters of Curatorial Studies from the Center for Curatorial Studies at Bard College in New York. She will enter the Walton College of Business MBA program in the Class of 2018.

Jordan Sherrod | Chairman Emeritus

Jordan Sherrod from Joplin, MO, graduated from the University of Arkansas in 2005 with a Bachelor’s Degree in Architecture. He earned his MBA in Entrepreneurship from the Acton School of Business in Austin, TX. Jordan returned to Fayetteville, AR in 2010 to be a part of Northwest Arkansas’ growing entrepreneurial community. In 2012 he started Strut, a company that services retail businesses, created the software RunShip that enables sales on social media and founded an apparel company called Coed Coop. Jordan became the co-chairman of NWAFW in 2013 and founded Arkansas Fashion Week as an Arkansas Nonprofit Corporation in 2014. Between 2014 and 2017, Jordan and a small group of board members rebuilt NWAFW as a viable organization, and re-launched NWAFW fashion shows in the Spring of 2017. Jordan is now the Chairman Emeritus as he left Northwest Arkansas in the summer of 2017 to pursue a patriotic dream of joining the US Armed Forces. 

Sunshine Broder | Advisory Board Member

Sunshine Broder has been involved in NWAFW since 2012 in many capacities. Her stylistic vision and talent have been put to use in many events and editorial shoots since the very beginning of the organization. 

Jodie Franklin | Interim Chairman

Jodie Franklin is L’Oréal Professional makeup artist and a Licensed Aesthetician. He has worked for companies such as Lancome, Neutrogena, and Mac cosmetics. He has done makeup for celebrities such as actress Andie Macdowell, Jeanie Mai from the talk show The Real, Soledad O’Brien from CNN and Geena Davis, actress and founder of the Bentonville Film Festival. Jodie was one of the founding members of the beauty team for NWA Fashion Week and did makeup for the runways in 2012, 2013 and 2014. Jodie is a truly talented makeup artist and a down to earth guy who uses his spare time to enjoy kayaking, camping with his partner, gardening and raising his two dogs and cat, along his chickens on his mini-suburban farm.