MEET OUR TEAM

NWA Fashion Week Leadership Team

NWA Fashion Week is made possible by a group of dedicated individuals who have taken the lead to help coordinate all aspects of our organization. For each team leader there is an entire group of people working together to make our beautiful events and images come to life. We couldn’t do what we do without community involvement and we are always open to bringing new volunteers on board.

Robin Wallis Atkinson
// CEO and Creative Director

Robin Wallis Atkinson is a curator and arts organizer from Northwest Arkansas. One of the founding members of Art Amiss Inc., Atkinson has been an active participant in the Northwest Arkansas art community for more than a decade. After working in New Orleans, New York and abroad for several years, Atkinson has moved back to Northwest Arkansas and couldn’t be happier about it. She has worked on international arts exhibitions such a Prospect New Orleans, the ground-breaking contemporary art biennial that opened in 2008, collaborated with museums and galleries across Europe and in Asia, and has taught curatorial curriculum at the early college level in Manhattan. She holds BA in Art History from the University of Arkansas and a Masters of Curatorial Studies from the Center for Curatorial Studies at Bard College in New York.

Blake Sandridge
// Volunteer Coordinator

Blake is a nonprofit advocate and insurance professional in Northwest Arkansas where he has lived for the past 11 years. He is a two-time graduate of the University of Arkansas and the Owner/Consultative Director of Edward Joseph Consulting, LLC. and EJC Events.

He has spent the last several years working in special events from small nonprofit fundraisers to multi-million dollar music festivals across the US. He developed a particular passion for working with volunteers to create meaningful experiences and learning opportunities across the events spectrum. The opportunity to work with NWAFW was a no-brainer, uniquely blending his experiences with nonprofit consulting, volunteer coordination and high-value event production.

Jessica Whalen
// Director of Visual Media

Jessica Whalen is an NWA native currently living in Bentonville. She graduated from John Brown University with degrees in Digital Cinema and Intercultural Studies, both of which fuel her fire to tell the stories of the world and people around her. She is currently the Digital Media Producer for Crystal Bridges Museum of American Art as well as the co-owner of a Truebadours, a videography company dedicated to telling visually crafted stories. She runs Truebadours with her husband James and loves working as a team with him. When she’s not creating videos she’s searching the Internet for new and creative music, but Beyonce holds the #1 place in her heart. She is inspired by finding the strange and the beautiful in the everyday lives of people. She is thrilled to be involved with NWAFW as a way to connect deeper to the creative community of her home and to help tell the stories of the people making really great work here. 

Dave Abott
// Videography Team

I’m Dave, and I have a camera. That realization lead to the creation of Dave and a Camera. I’ve been making films for 7 years now and love to create and use my camera to show different viewpoints. I went to John Brown University and got my degree in film and have been making films ever since. I specialize in weddings and commercials, but love to stretch my creativity to different types of films. I love getting to tell stories and always have. Every person has a unique story and I love to show and bring that out in my work. Outside of making films I’m a huge NBA fan, love to travel, and love watching movies for more ideas.

Payton Rosenzweig Bridewell
// VIP Relations

Payton Rosenzweig Bridewell is a native of Fayetteville. After graduating from Tulane University in New Orleans, she spent five years working for Procter & Gamble on the CoverGirl and Olay brands. Payton has always been a fashion-enthusiast and was one of the original organizers of the NWA Fashion Week events. She has been recognized for her style by local boutiques and publications. Payton, also known as The Window Shopper, has an affinity for vintage, a vast hat collection and an adventurous outlook on style. She’s been featured, Citiscapes, hello luvvy, Celebrate Magazine, At Home in Arkansas, and At Home in Arkansas Weddings. She has collaborated with many of NWA’s favorite boutiques including Lola, Maude, Savoir Faire, Two Guys in Bow Ties and Grey Dog Vintage, as well as Walmart Corporate.

Sam Weidman
// Makeup Team Lead and Youtube Manager

Sam Weidman grew up in Connecticut, but has been in Arkansas for a decade. She is a licensed esthetician currently working towards her cosmetology license as well. She has worked as a makeup artist for MAC Cosmetics and also does her own freelance work.  She joins the NWAFW Team as a new makeup team lead and as the manager of NWAFW’s Youtube page. Her hobby is taking photos of makeup and filming makeup looks. She loves creating, and that’s one of the many reasons why she has chosen a career as a makeup artist. Makeup, hair, and fashion are always changing which makes this job so exciting. She is so excited to bring life to NWAFW’s youtube and expand our social outreach!

Rachel Woody
// Executive Assistant

Rachel Woody grew up in the Dallas area and moved to Arkansas in 2011 to attend the University of Arkansas in Fayetteville where she earned her Bachelor of Arts in Psychology and a Bachelor of Social Work. While in school, she fell in love with vintage clothing, the area’s local community events, and Northwest Arkansas in general. This led her to decide to stay in the area after graduation, moving from Fayetteville to Rogers where she enjoys spending as much time as possible either downtown or outdoors. Rachel is excited to join the Fashion Week team in a more organizational role, combining her skills of working with people from her case management background and her interest in beautiful clothes. 

Lindsey Iversen
// Creative Director for Hair

Lindsey is absolutely thrilled to be the new hairstyling team lead for NWA fashion week! She wants to get new and passionate stylists involved in local events and productions in conjunction with NWA fashion week. Lindsey, her husband and their daughter recently moved here from San Francisco, California and she is currently attending Paul Mitchell the School in Fayetteville. She also runs a small group called Team Phoenix out of her school to gather donations for the women’s shelter and raise awareness of sexual abuse and domestic violence. Whether it’s a fast paced, beat dropping runway show, an editorial photo shoot, or social media vamp for the upcoming events, Lindsey is there to cheer everyone on and support the fantastic people behind the NWA Fashion Week production team!

Genoa Falar
// Creative Director of Makeup

As a professional makeup artist for over 15 years, Genoa Falar is excited to be named Creative Director of Makeup for NWA Fashion Week. 

Her career started as a young 20 year old straight out of makeup school in sunny Southern California. She has been a Resident Trainer for MAC, a Head Makeup Artist for MAKE UP FOR EVER, and worked for events such as LA Fashion Week, VMAs, BET Awards as well as countless television projects and print work. 

Genoa also has a vintage clothing line called St Lola Vintage that she travels all over searching for vintage finds for her shop. 

Her greatest role is being a mother to her precious baby girl Paloma and being a wife to her supportive best friend Drew Walls. Together they live in the country with lots of animals that keep them close to crazy. 

Miles Witt Boyer
// Director of Photography

With a history in the fashion industry and modeling, Miles currently runs photography, videography, and marketing companies based in Northwest Arkansas as well as works as a social strategist and marketing consultant for multiple brands. His photography has won numerous awards and has been featured in national and international publications throughout the last ten years. These days Miles lives in Bentonville with his wife and business partner and their two kids, managing a growing team of artists and still shooting events, weddings, and editorial work across the United States and internationally. Though his role with NWAFW is primarily as a director, he will be involved in the creating, overseeing, and editing of the the editorial imagery used to promote the brands and events themselves as well as overseeing the photography coming from the shows alongside Max Grubb.

Max Grubb
// Lead Photographer

As an award winning documentary, event, and portrait photographer based in Northwest Arkansas, Max Grubb works along side Miles Witt Boyer and the Photographic Collective traveling not only around the country but internationally for events. Having shot everything from celebrity and political images for mainstream television specials to multi million dollar weddings. Max has had the opportunity to be a major influence on his industry at a fairly young age. Now working as the lead photographer for NWAFW and working to progress the area’s vision for fashion and editorial images. Max is excited to sit at the end of the runway this year as an integral part of the production.

Anna Claire Butler
// Social Media Team

Anna Claire Butler is a native of Hot Springs, AR. She began her modeling career at the age of 12 through the Miss America pageant system. Anna Claire is an advocate for the arts. Throughout her life, she has danced and played cello and she enjoys photography and fashion. She is a sophomore Criminal Justice/Gender Studies major at the University of Arkansas. Being a part of the social media team, Anna Claire hopes to expand the NWAFW brand to a larger audience.

Kathleen Gonzalez
// Director of Modeling

Kathleen Gonzalez began her modeling career at age 12 in Los Angeles, California, where she was born and raised until Her family moved to Mexico at age 14. There she became fluent Spanish speaker and learned the culture and had a great deal of classical music training.

She moved to Arkansas in 2005 to attend The University of Arkansas where she was a student of architecture. She is currently getting her MBA in Leadership and Consumer Insights from John Brown University. Kathleen is a sales support analyst for in the supplier world. She has a creative side but also loves fashion, business, and people, making her a great addition to our team as Production Coordinator. She has been involved with NWA Fashion Week since 2013 as a model and has worked along side Jaqueline Manhattan as assistant Model Coordinator. She is very passionate about the development and growth of Northwest Arkansas as she also has a role on the Board of Advisors for Crystal Bridges ArtInfusion. With all her work and involvement, she loves to spend time with her son and loved ones as they have all show a great deal of support towards her work.

Dee-Anna Ancliff
// Model Coordinator

Dee-Anna Ancliff grew up in Oklahoma and moved to Arkansas in 2014 to study Apparel Merchandising and Product Development at the University of Arkansas. In the past, Dee-Anna has worked with other NWA non profits in product development and continues to create designs today. Already having a love for fashion, Dee-Anna fell in love with the NWA community and the local events, which led her to NWAFW. After volunteering backstage during the Spring show, Dee-Anna was ecstatic to work more with the models as a member of the NWAFW team. 

Rochelle Bailey
// Model Coordinator

Rochelle Bailey is a promotions coordinator and on air personality at Cumulus broadcasting. With over 10 years of professional modeling on her resume, Rochelle brings enthusiasm, experience and passion to the NWAFW team.

Amanda Allen
// Model Team

Amanda Allen is a native of Sikeston, MO and has been in the Northwest Arkansas area since 2015. She has been modeling on and off for over 8 years, with experience in print, runway and editorial projects.  After years in front of the camera, Amanda picked up a camera in 2014 and decided to try her hand behind the lens. She has been involved in NWA Fashion Week since it’s reboot in Summer 2016, participating behind the scenes and in front of the lens for multiple projects and runway shows. She joins the Photo Team to bring her enthusiasm and creativity to inspire projects large and small for the NWA Fashion Week Editorials.

NWAFW History

Northwest Arkansas Fashion Week started as a series of fashion shows put on by individual boutique owners and clothing designers in order to raise money for local non-profit organizations. NWAFW’s Founder, Jade Terminella, had a vision of uniting the individual efforts into a collective show that would generate a much larger audience and a greater amount of support for their charities. In the Spring of 2012, Jade organized NWAFW’s first show in Fayetteville marking the beginning of Northwest Arkansas Fashion Week.

Fashion Week remained true to the original mission of the individual show by continuing to raise money for charity and encourage volunteerism in Northwest Arkansas.

The newly reorganized NWAFW will focus on supporting local designers and the design community by developing scholarships and fellowships for young designers and creating resources for creative producers to use towards building a robust fashion community

NWAFW remained in Fayetteville for 2013, but ventured north to Bentonville in 2014. During those years, NWAFW experienced immense growth in popularity and impact in Northwest Arkansas. In response to this growth, NWAFW has retained a fiscal sponsor for 501c3 giving opportunities and will pursue 501c3 status in 2017.

NWA Fashion Week continues to grow, and aims to be a pillar event each in Northwest Arkansas. Starting in 2017 NWAFW will hold events in many parts of Northwest Arkansas, creating a diversity of opportunities for cultural engagement.